{"id":108933,"date":"2026-03-08T10:42:20","date_gmt":"2026-03-08T10:42:20","guid":{"rendered":""},"modified":"2026-03-21T17:18:44","modified_gmt":"2026-03-21T17:18:44","slug":"zasady-pouzivani-cookies-eu","status":"publish","type":"page","link":"https:\/\/hdwrglobal.com\/cs\/zasady-pouzivani-cookies-eu\/","title":{"rendered":"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie (EU)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"108933\" class=\"elementor elementor-108933 elementor-55719\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ck_bread1 e-flex e-con-boxed e-con e-parent\" data-id=\"ck_bread1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ck_bcrumb elementor-widget elementor-widget-woocommerce-breadcrumb\" data-id=\"ck_bcrumb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"woocommerce-breadcrumb.default\">\n\t\t\t\t\t<nav class=\"woocommerce-breadcrumb\" aria-label=\"Breadcrumb\">Dom\u016f<\/nav>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ck_outer1 e-flex e-con-boxed e-con e-parent\" data-id=\"ck_outer1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ck_white1 e-con-full e-flex e-con e-parent\" data-id=\"ck_white1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ck_title1 elementor-widget elementor-widget-heading\" data-id=\"ck_title1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie (EU)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ck_text01 elementor-widget elementor-widget-text-editor\" data-id=\"ck_text01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"hdwr-consent-box\" style=\"background:#f0f7fb;border:1px solid #6ec1e4;border-radius:8px;padding:20px 24px;margin-bottom:32px;display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:12px\">\n<div>\n<span id=\"hdwr-consent-status\" style=\"font-size:14px;color:#555\"><\/span>\n<\/div>\n<a href=\"#\" class=\"hdwr-consent-open\" style=\"display:inline-block;background:#6ec1e4;color:#fff;padding:10px 24px;border-radius:4px;font-weight:600;font-size:14px;text-decoration:none\">Zm\u011bna nastaven\u00ed soubor\u016f cookie<\/a>\n<\/div>\n<script>\n(function(){\nvar c=document.cookie.match(\/hdwr_consent=(\\w+)\/);\nvar s=c?c[1]:\"\";\nvar el=document.getElementById(\"hdwr-consent-status\");\nif(el){\nif(s===\"granted\") el.textContent=\"Current setting: \u2705 Accepted\";\nelse if(s===\"denied\") el.textContent=\"Current setting: \u274c Denied\";\nelse el.textContent=\"Current setting: Not set yet\";\n}\n})();\n<\/script>\n<h2>1. \u00davod<\/h2>\n<p>Tuto webovou str\u00e1nku hdwrglobal.com provozuje spole\u010dnost HDWR. Tyto z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie vysv\u011btluj\u00ed, co jsou to soubory cookie, jak je pou\u017e\u00edv\u00e1me a jak\u00e9 jsou va\u0161e mo\u017enosti jejich pou\u017e\u00edv\u00e1n\u00ed. Na\u0161e webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed soubory cookie v souladu s obecn\u00fdm na\u0159\u00edzen\u00edm EU o ochran\u011b osobn\u00edch \u00fadaj\u016f (GDPR) a sm\u011brnic\u00ed o soukrom\u00ed a elektronick\u00fdch komunikac\u00edch.  <\/p>\n<h2>2. Co jsou soubory cookie<\/h2>\n<p>Soubory cookie jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 se p\u0159i n\u00e1v\u0161t\u011bv\u011b webov\u00e9 str\u00e1nky ukl\u00e1daj\u00ed do va\u0161eho za\u0159\u00edzen\u00ed. Jsou \u0161iroce pou\u017e\u00edv\u00e1ny k zaji\u0161t\u011bn\u00ed efektivn\u00edho fungov\u00e1n\u00ed webov\u00fdch str\u00e1nek, lep\u0161\u00edho u\u017eivatelsk\u00e9ho komfortu a poskytov\u00e1n\u00ed informac\u00ed vlastn\u00edk\u016fm str\u00e1nek. Soubory cookie mohou b\u00fdt &#8222;trval\u00e9&#8220; (ukl\u00e1daj\u00ed se a\u017e do vypr\u0161en\u00ed platnosti nebo vymaz\u00e1n\u00ed) nebo &#8222;rela\u010dn\u00ed&#8220; (vyma\u017eou se po zav\u0159en\u00ed prohl\u00ed\u017ee\u010de).  <\/p>\n<h2>3. Jak pou\u017e\u00edv\u00e1me soubory cookie<\/h2>\n<p>Soubory cookie pou\u017e\u00edv\u00e1me v n\u00e1sleduj\u00edc\u00edch kategori\u00edch:<\/p>\n<h3>3.1 Z\u00e1kladn\u00ed soubory cookie (v\u017edy aktivn\u00ed)<\/h3>\n<p>Tyto soubory cookie jsou nezbytn\u00e9 pro fungov\u00e1n\u00ed webov\u00fdch str\u00e1nek a nelze je vypnout. Jsou nastaveny jako reakce na akce, kter\u00e9 provedete, nap\u0159\u00edklad p\u0159ihl\u00e1\u0161en\u00ed, p\u0159id\u00e1n\u00ed polo\u017eek do ko\u0161\u00edku nebo nastaven\u00ed jazykov\u00fdch preferenc\u00ed. <\/p>\n<figure class=\"wp-block-table\"><table><thead><tr><th>Cookie<\/th><th>Poskytovatel<\/th><th>\u00da\u010del<\/th><th>Platnost<\/th><\/tr><\/thead><tbody><tr><td>wordpress_logged_in_*<\/td><td>WordPress<\/td><td>Ov\u011b\u0159ov\u00e1n\u00ed u\u017eivatele<\/td><td>Relace<\/td><\/tr><tr><td>wordpress_test_cookie<\/td><td>WordPress<\/td><td>Zkontrolujte, zda jsou povoleny soubory cookie<\/td><td>Relace<\/td><\/tr><tr><td>wp_lang<\/td><td>WordPress<\/td><td>Preference jazyka<\/td><td>Relace<\/td><\/tr><tr><td>wp-settings-*, wp-settings-time-*<\/td><td>WordPress<\/td><td>P\u0159edvolby u\u017eivatelsk\u00e9ho rozhran\u00ed<\/td><td>1 rok<\/td><\/tr><tr><td>PHPSESSID<\/td><td>PHP<\/td><td>Identifik\u00e1tor relace serveru<\/td><td>Relace<\/td><\/tr><tr><td>woocommerce_cart_hash<\/td><td>WooCommerce<\/td><td>Hash obsahu ko\u0161\u00edku<\/td><td>1 den<\/td><\/tr><tr><td>woocommerce_items_in_cart<\/td><td>WooCommerce<\/td><td>Po\u010det polo\u017eek v ko\u0161\u00edku<\/td><td>Relace<\/td><\/tr><tr><td>wp_woocommerce_session_*<\/td><td>WooCommerce<\/td><td>N\u00e1kupn\u00ed relace<\/td><td>Relace<\/td><\/tr><tr><td>wp-wpml_current_language<\/td><td>WPML<\/td><td>Vybran\u00fd jazyk<\/td><td>1 den<\/td><\/tr><tr><td>wcml_client_currency<\/td><td>WooCommerce V\u00edcejazy\u010dn\u00fd<\/td><td>Vybran\u00e1 m\u011bna<\/td><td>Relace<\/td><\/tr><tr><td>wfwaf-authcookie*<\/td><td>Wordfence<\/td><td>Bezpe\u010dnostn\u00ed firewall<\/td><td>1 den<\/td><\/tr><tr><td>__stripe_mid, __stripe_sid<\/td><td>Stripe<\/td><td>Zpracov\u00e1n\u00ed plateb a prevence podvod\u016f<\/td><td>1 rok \/ 30 min<\/td><\/tr><tr><td>_grecaptcha<\/td><td>Google reCAPTCHA<\/td><td>Ochrana proti spamu<\/td><td>6 m\u011bs\u00edc\u016f<\/td><\/tr><tr><td>hdwr_consent<\/td><td>HDWR<\/td><td>Va\u0161e volba souhlasu se soubory cookie<\/td><td>1 rok<\/td><\/tr><\/tbody><\/table><\/figure>\n<h3>3.2 Analytick\u00e9 soubory cookie (s va\u0161\u00edm souhlasem)<\/h3>\n<p>Tyto soubory cookie n\u00e1m pom\u00e1haj\u00ed pochopit, jak n\u00e1v\u0161t\u011bvn\u00edci pracuj\u00ed s na\u0161imi webov\u00fdmi str\u00e1nkami, a to prost\u0159ednictv\u00edm shroma\u017e\u010fov\u00e1n\u00ed a vykazov\u00e1n\u00ed informac\u00ed. Pokud je souhlas odep\u0159en, slu\u017eba Google Analytics pracuje v re\u017eimu bez soubor\u016f cookie a odes\u00edl\u00e1 anonymn\u00ed pingy bez ukl\u00e1d\u00e1n\u00ed soubor\u016f cookie. <\/p>\n<figure class=\"wp-block-table\"><table><thead><tr><th>Cookie<\/th><th>Poskytovatel<\/th><th>\u00da\u010del<\/th><th>Platnost<\/th><\/tr><\/thead><tbody><tr><td>_ga<\/td><td>Google Analytics<\/td><td>Rozli\u0161ov\u00e1n\u00ed jedine\u010dn\u00fdch u\u017eivatel\u016f<\/td><td>2 roky<\/td><\/tr><tr><td>_ga_*<\/td><td>Google Analytics<\/td><td>Udr\u017eov\u00e1n\u00ed stavu relace<\/td><td>1 rok<\/td><\/tr><tr><td>sbjs_*<\/td><td>Sourcebuster JS<\/td><td>Sledov\u00e1n\u00ed zdroje n\u00e1v\u0161t\u011bvnosti pro p\u0159i\u0159azen\u00ed objedn\u00e1vek<\/td><td>6 m\u011bs\u00edc\u016f<\/td><\/tr><\/tbody><\/table><\/figure>\n<h3>3.3 Marketingov\u00e9 soubory cookie (s va\u0161\u00edm souhlasem)<\/h3>\n<p>Tyto soubory cookie se pou\u017e\u00edvaj\u00ed k doru\u010dov\u00e1n\u00ed reklam, kter\u00e9 jsou pro v\u00e1s relevantn\u00ed. Omezuj\u00ed tak\u00e9 po\u010det zobrazen\u00ed reklamy a pom\u00e1haj\u00ed m\u011b\u0159it \u00fa\u010dinnost reklamn\u00edch kampan\u00ed. Pokud je souhlas odep\u0159en, reklamy Google pracuj\u00ed v re\u017eimu bez cookies s modelov\u00e1n\u00edm konverz\u00ed; Meta Pixel je zcela zablokov\u00e1n.  <\/p>\n<figure class=\"wp-block-table\"><table><thead><tr><th>Cookie<\/th><th>Poskytovatel<\/th><th>\u00da\u010del<\/th><th>Platnost<\/th><\/tr><\/thead><tbody><tr><td>_gcl_au<\/td><td>Reklamy Google<\/td><td>Sledov\u00e1n\u00ed konverz\u00ed<\/td><td>90 dn\u00ed<\/td><\/tr><tr><td>_fbp<\/td><td>Meta (Facebook)<\/td><td>Sledov\u00e1n\u00ed n\u00e1v\u0161t\u011bv nap\u0159\u00ed\u010d webov\u00fdmi str\u00e1nkami pro c\u00edlen\u00ed reklamy<\/td><td>90 dn\u00ed<\/td><\/tr><tr><td>_fbc<\/td><td>Meta (Facebook)<\/td><td>Ulo\u017een\u00ed identifik\u00e1toru kliknut\u00ed z reklamy<\/td><td>90 dn\u00ed<\/td><\/tr><tr><td>YSC<\/td><td>YouTube<\/td><td>Sledov\u00e1n\u00ed zobrazen\u00ed vlo\u017een\u00fdch vide\u00ed<\/td><td>Relace<\/td><\/tr><tr><td>VISITOR_INFO1_LIVE<\/td><td>YouTube<\/td><td>Odhad \u0161\u00ed\u0159ky p\u00e1sma pro vlo\u017een\u00e1 videa<\/td><td>6 m\u011bs\u00edc\u016f<\/td><\/tr><tr><td>PREF<\/td><td>YouTube<\/td><td>Ukl\u00e1d\u00e1n\u00ed u\u017eivatelsk\u00fdch p\u0159edvoleb pro vlo\u017een\u00e1 videa<\/td><td>8 m\u011bs\u00edc\u016f<\/td><\/tr><\/tbody><\/table><\/figure>\n<h2>4. Re\u017eim souhlasu Google v2<\/h2>\n<p>Pou\u017e\u00edv\u00e1me re\u017eim souhlasu Google v2 (pokro\u010dil\u00fd). To znamen\u00e1, \u017ee: <\/p>\n<ul><li><strong>P\u0159ed souhlasem:<\/strong> Zna\u010dky Google (Analytics, Reklamy) odes\u00edlaj\u00ed anonymn\u00ed pingy bez cookies. Neukl\u00e1daj\u00ed se \u017e\u00e1dn\u00e9 soubory cookie. Spole\u010dnost Google pou\u017e\u00edv\u00e1 behavior\u00e1ln\u00ed modelov\u00e1n\u00ed a modelov\u00e1n\u00ed konverz\u00ed k vypln\u011bn\u00ed mezer v datech.  <\/li><li><strong>Po p\u0159ijet\u00ed:<\/strong> Je povoleno \u00fapln\u00e9 sledov\u00e1n\u00ed pomoc\u00ed soubor\u016f cookie.<\/li><li><strong>Po pop\u0159en\u00ed:<\/strong> Bezvaje\u010dn\u00fd re\u017eim pokra\u010duje. Meta Pixel nevyst\u0159el\u00ed. <\/li><\/ul>\n<h2>5. Spr\u00e1va soubor\u016f cookie<\/h2>\n<p>P\u0159edvolby soubor\u016f cookie m\u016f\u017eete kdykoli zm\u011bnit kliknut\u00edm na odkaz &#8222;Nastaven\u00ed soubor\u016f cookie&#8220; v lev\u00e9m doln\u00edm rohu jak\u00e9koli str\u00e1nky. Soubory cookie m\u016f\u017eete spravovat tak\u00e9 prost\u0159ednictv\u00edm nastaven\u00ed prohl\u00ed\u017ee\u010de: <\/p>\n<ul><li><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647\" target=\"_blank\" rel=\"noopener\">Google Chrome<\/a><\/li><li><a href=\"https:\/\/support.mozilla.org\/en-US\/kb\/cookies-information-websites-store-on-your-computer\" target=\"_blank\" rel=\"noopener\">Mozilla Firefox<\/a><\/li><li><a href=\"https:\/\/support.apple.com\/guide\/safari\/manage-cookies-sfri11471\/mac\" target=\"_blank\" rel=\"noopener\">Safari<\/a><\/li><li><a href=\"https:\/\/support.microsoft.com\/en-us\/microsoft-edge\/manage-cookies-in-microsoft-edge-168dab11-0753-043d-7c16-ede5947fc64d\" target=\"_blank\" rel=\"noopener\">Microsoft Edge<\/a><\/li><\/ul>\n<h2>6. Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f t\u0159et\u00edch stran<\/h2>\n<ul><li><a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f Google<\/a> (Analytics, reklamy, YouTube, reCAPTCHA, p\u00edsma)<\/li><li><a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">Meta z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/a> (Facebook Pixel)<\/li><li><a href=\"https:\/\/stripe.com\/privacy\" target=\"_blank\" rel=\"noopener\">Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti Stripe<\/a> (platby)<\/li><li><a href=\"https:\/\/www.wordfence.com\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti Wordfence<\/a> (zabezpe\u010den\u00ed)<\/li><\/ul>\n<h2>7. Kontakt<\/h2>\n<p>Pokud m\u00e1te dotazy ohledn\u011b na\u0161eho pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie, kontaktujte n\u00e1s na adrese <a href=\"mailto:info@hdwrglobal.com\">info@hdwrglobal.com<\/a>.<\/p>\n<p><em>Posledn\u00ed aktualizace: b\u0159ezen 2026<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie (EU) Zm\u011bna nastaven\u00ed soubor\u016f cookie 1. \u00davod Tuto webovou str\u00e1nku hdwrglobal.com provozuje spole\u010dnost HDWR. Tyto z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie vysv\u011btluj\u00ed, co jsou to soubory cookie, jak je pou\u017e\u00edv\u00e1me a jak\u00e9 jsou va\u0161e mo\u017enosti jejich pou\u017e\u00edv\u00e1n\u00ed. Na\u0161e webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed soubory cookie v souladu s obecn\u00fdm na\u0159\u00edzen\u00edm EU o ochran\u011b osobn\u00edch \u00fadaj\u016f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-108933","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/hdwrglobal.com\/cs\/wp-json\/wp\/v2\/pages\/108933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hdwrglobal.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hdwrglobal.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hdwrglobal.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hdwrglobal.com\/cs\/wp-json\/wp\/v2\/comments?post=108933"}],"version-history":[{"count":0,"href":"https:\/\/hdwrglobal.com\/cs\/wp-json\/wp\/v2\/pages\/108933\/revisions"}],"wp:attachment":[{"href":"https:\/\/hdwrglobal.com\/cs\/wp-json\/wp\/v2\/media?parent=108933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}