{"id":132052,"date":"2026-06-10T09:30:00","date_gmt":"2026-06-10T09:30:00","guid":{"rendered":"https:\/\/hdwrglobal.com\/blog\/132052\/1d-nebo-2d-kody-qr-datamatrix-a-gs1-sunrise-2027-v-kostce\/"},"modified":"2026-06-10T09:30:00","modified_gmt":"2026-06-10T09:30:00","slug":"1d-nebo-2d-kody-qr-datamatrix-a-gs1-sunrise-2027-v-kostce","status":"publish","type":"post","link":"https:\/\/hdwrglobal.com\/cs\/blog\/132052\/1d-nebo-2d-kody-qr-datamatrix-a-gs1-sunrise-2027-v-kostce\/","title":{"rendered":"1D nebo 2D k\u00f3dy? QR, DataMatrix a GS1 Sunrise 2027 v kostce"},"content":{"rendered":"<p>Po zhruba 50 letech existence \u010d\u00e1rov\u00fdch k\u00f3d\u016f se maloobchod p\u0159ipravuje na nejv\u011bt\u0161\u00ed zm\u011bnu od zaveden\u00ed k\u00f3du EAN. Pod heslem <strong>\u201eGS1 Sunrise 2027\u201c<\/strong> se odv\u011btv\u00ed po cel\u00e9m sv\u011bt\u011b p\u0159ipravuje na to, \u017ee bude u pokladen zpracov\u00e1vat vedle klasick\u00fdch \u010d\u00e1rov\u00fdch k\u00f3d\u016f tak\u00e9 2D k\u00f3dy. Je tedy nejvy\u0161\u0161\u00ed \u010das porovnat tyto dva sv\u011bty k\u00f3d\u016f \u2013 a objasnit, co tato zm\u011bna znamen\u00e1 pro va\u0161e podnik\u00e1n\u00ed.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/hdwrglobal.com\/wp-content\/uploads\/2026\/08\/anim-1d-2d.svg\" alt=\"1D barcode versus 2D QR code \u2014 GS1 Sunrise 2027\" loading=\"lazy\" style=\"max-width:100%;height:auto;\" title=\"\"><\/p>\n<h2>1D k\u00f3dy: osv\u011bd\u010den\u00e1 klasika<\/h2>\n<p>Jednorozm\u011brn\u00e9 k\u00f3dy \u2013 p\u0159edev\u0161\u00edm EAN-13 na obalech a d\u00e1le Code 128 a Code 39 ve skladech a logistice \u2013 k\u00f3duj\u00ed informace pomoc\u00ed pruh\u016f a mezer r\u016fzn\u00e9 \u0161\u00ed\u0159ky. Jejich tisk je levn\u00fd, jsou odoln\u00e9 a osv\u011bd\u010dily se ji\u017e milionykr\u00e1t. Jejich omezen\u00ed: ukl\u00e1daj\u00ed pouze kr\u00e1tk\u00fd \u0159et\u011bzec znak\u016f, v praxi obvykle prost\u00e9 \u010d\u00edslo polo\u017eky (GTIN). V\u0161echny ostatn\u00ed \u00fadaje \u2013 cena, doba trvanlivosti, \u0161ar\u017ee \u2013 mus\u00ed poch\u00e1zet z navazuj\u00edc\u00edho syst\u00e9mu. Pokud se chcete do z\u00e1klad\u016f pono\u0159it hloub\u011bji, p\u0159e\u010dt\u011bte si na\u0161e \u010dl\u00e1nky <a href=\"https:\/\/hdwrglobal.com\/blog\/26543\/the-barcodes-everything-you-should-know\/\">\u010c\u00e1rov\u00e9 k\u00f3dy \u2013 v\u0161e, co byste o nich m\u011bli v\u011bd\u011bt<\/a> a <a href=\"https:\/\/hdwrglobal.com\/blog\/31318\/generating-barcodes\/\">Generov\u00e1n\u00ed \u010d\u00e1rov\u00fdch k\u00f3d\u016f<\/a>.<\/p>\n<h2>2D k\u00f3dy: mal\u00e1 plocha, velk\u00e9 mno\u017estv\u00ed dat<\/h2>\n<p>Dvourozm\u011brn\u00e9 k\u00f3dy ukl\u00e1daj\u00ed informace v te\u010dkov\u00e9 matici \u2013 a proto pojmou o \u0159\u00e1dov\u011b v\u00edce dat:<\/p>\n<ul>\n<li><strong>QR k\u00f3d<\/strong> \u2013 nejzn\u00e1m\u011bj\u0161\u00ed 2D k\u00f3d pojme a\u017e n\u011bkolik tis\u00edc znak\u016f a d\u00edky vestav\u011bn\u00e9 korekci chyb (Reed\u2013Solomon) z\u016fst\u00e1v\u00e1 \u010diteln\u00fd i p\u0159i po\u0161kozen\u00ed a\u017e asi 30 % jeho povrchu. Univerz\u00e1ln\u011b se pou\u017e\u00edv\u00e1 od marketingu a vstupenek a\u017e po pr\u016fmysl.<\/li>\n<li><strong>DataMatrix<\/strong> \u2013 extr\u00e9mn\u011b \u00fasporn\u00fd z hlediska prostoru: sta\u010d\u00ed d\u00e9lka strany n\u011bkolika milimetr\u016f. Standard pro p\u0159\u00edm\u00e9 zna\u010den\u00ed d\u00edl\u016f v elektronice a l\u00e9ka\u0159sk\u00e9 technice. Jako GS1 DataMatrix je od roku 2019 povinn\u00fd na ka\u017ed\u00e9m balen\u00ed l\u00e9ku na p\u0159edpis v Evrop\u011b (s\u00e9riov\u00e1 \u010d\u00edsla), kde obsahuje GTIN, \u010d\u00edslo \u0161ar\u017ee, datum expirace a s\u00e9riov\u00e9 \u010d\u00edslo.<\/li>\n<li><strong>PDF417<\/strong> \u2014 \u201evrstven\u00fd\u201c k\u00f3d zn\u00e1m\u00fd z identifika\u010dn\u00edch doklad\u016f, p\u0159epravn\u00edch doklad\u016f a palubn\u00edch vstupenek.<\/li>\n<li><strong>Aztec<\/strong> \u2014 nevy\u017eaduje tichou z\u00f3nu a je standardem pro \u017eelezni\u010dn\u00ed j\u00edzdenky.<\/li>\n<\/ul>\n<h2>Co se skr\u00fdv\u00e1 za iniciativou GS1 Sunrise 2027?<\/h2>\n<p>Iniciativa standardiza\u010dn\u00ed organizace GS1 sleduje jasn\u00fd c\u00edl: do konce roku 2027 by pokladn\u00ed syst\u00e9my v maloobchod\u011b po cel\u00e9m sv\u011bt\u011b m\u011bly b\u00fdt schopny zpracov\u00e1vat krom\u011b \u010d\u00e1rov\u00e9ho k\u00f3du EAN tak\u00e9 2D k\u00f3dy \u2013 konkr\u00e9tn\u011b QR k\u00f3dy s GS1 Digital Link a GS1 DataMatrix. B\u011bhem p\u0159echodn\u00e9 f\u00e1ze budou produkty opat\u0159eny ob\u011bma k\u00f3dy; v dlouhodob\u00e9m horizontu m\u016f\u017ee 2D k\u00f3d \u010d\u00e1rov\u00fd k\u00f3d zcela nahradit.<\/p>\n<p>V\u00fdhoda je z\u0159ejm\u00e1: jedin\u00fd k\u00f3d na obalu bude obsahovat nejen GTIN, ale tak\u00e9 nap\u0159\u00edklad datum minim\u00e1ln\u00ed trvanlivosti, \u010d\u00edslo \u0161ar\u017ee a s\u00e9riov\u00e9 \u010d\u00edslo \u2013 a z\u00e1rove\u0148 m\u016f\u017ee slou\u017eit jako odkaz na informace o produktu, \u00fadaje o p\u016fvodu nebo recepty. Pro maloobchod to znamen\u00e1 mo\u017enost automatick\u00e9 kontroly \u010derstvosti u pokladny (zbo\u017e\u00ed s pro\u0161lou lh\u016ftou spot\u0159eby bude ozna\u010deno), p\u0159esn\u011bj\u0161\u00ed stahov\u00e1n\u00ed v\u00fdrobk\u016f z trhu a lep\u0161\u00ed sledovatelnost; pro spot\u0159ebitele pak v\u011bt\u0161\u00ed transparentnost d\u00edky naskenov\u00e1n\u00ed pomoc\u00ed smartphonu.<\/p>\n<h2>Co to znamen\u00e1 pro v\u00e1\u0161 obchod a sklad?<\/h2>\n<p>Nejd\u016fle\u017eit\u011bj\u0161\u00ed bod se t\u00fdk\u00e1 hardwaru: <strong>klasick\u00e9 laserov\u00e9 skenery dok\u00e1\u017eou \u010d\u00edst pouze 1D \u010d\u00e1rov\u00e9 k\u00f3dy.<\/strong> 2D k\u00f3dy vy\u017eaduj\u00ed skener zalo\u017een\u00fd na kame\u0159e \u2013 tzv. 2D imager. Kdokoli dnes nakupuje skenery, m\u011bl by proto d\u016fsledn\u011b volit za\u0159\u00edzen\u00ed podporuj\u00edc\u00ed 2D k\u00f3dy: cenov\u00fd rozd\u00edl je ji\u017e zanedbateln\u00fd a za\u0159\u00edzen\u00ed samoz\u0159ejm\u011b i nad\u00e1le \u010dtou v\u0161echny b\u011b\u017en\u00e9 1D k\u00f3dy.<\/p>\n<p>2D imager p\u0159in\u00e1\u0161\u00ed tak\u00e9 hmatateln\u00e9 v\u00fdhody v ka\u017edodenn\u00edm provozu:<\/p>\n<ul>\n<li>K\u00f3dy jsou rozpozn\u00e1v\u00e1ny v jak\u00e9koli orientaci \u2013 u\u017e nen\u00ed t\u0159eba u pokladny ot\u00e1\u010det produkty do spr\u00e1vn\u00e9 polohy.<\/li>\n<li>K\u00f3dy na displej\u00edch (aplikace v\u011brnostn\u00edch karet, mobiln\u00ed pouk\u00e1zky, elektronick\u00e9 vstupenky) se \u010dtou spolehliv\u011b \u2013 co\u017e je n\u011bco, v \u010dem laserov\u00e9 skenery z\u00e1sadn\u011b selh\u00e1vaj\u00ed.<\/li>\n<li>D\u00edky korekci chyb dosahujete lep\u0161\u00edch v\u00fdsledk\u016f i u po\u0161kozen\u00fdch nebo \u0161patn\u011b vyti\u0161t\u011bn\u00fdch k\u00f3d\u016f.<\/li>\n<\/ul>\n<p>V na\u0161\u00ed kategorii <a href=\"https:\/\/hdwrglobal.com\/cs\/c\/ctecky-a-skenery-carovych-kodu\/\">\u010dte\u010dek a skener\u016f \u010d\u00e1rov\u00fdch k\u00f3d\u016f<\/a> najdete \u0161irok\u00fd v\u00fdb\u011br 2D sn\u00edma\u010d\u016f \u2013 kabelov\u00fdch, bezdr\u00e1tov\u00fdch i stacion\u00e1rn\u00edch prezenta\u010dn\u00edch skener\u016f pro pokladny.<\/p>\n<h2>Z\u00e1v\u011br<\/h2>\n<p>\u010c\u00e1rov\u00e9 k\u00f3dy nezmiz\u00ed ze dne na den \u2013 ale sm\u011br je jasn\u00fd: 2D k\u00f3dy se st\u00e1vaj\u00ed nov\u00fdm standardem v maloobchodu. Pokud se ji\u017e p\u0159i sv\u00fdch budouc\u00edch n\u00e1kupech rozhodnete pro 2D sn\u00edma\u010de, budete p\u0159ipraveni na Sunrise 2027, budete moci zpracov\u00e1vat k\u00f3dy na displej\u00edch i s\u00e9riov\u00e1 \u010d\u00edsla farmaceutick\u00fdch v\u00fdrobk\u016f a u\u0161et\u0159\u00edte si n\u00e1kladnou druhou vlnu modernizac\u00ed. Stru\u010dn\u011b \u0159e\u010deno: dnes ji\u017e t\u00e9m\u011b\u0159 neexistuje d\u016fvod kupovat skener podporuj\u00edc\u00ed pouze 1D k\u00f3dy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maloobchod se p\u0159ipravuje na nejv\u011bt\u0161\u00ed zm\u011bnu od zaveden\u00ed k\u00f3d\u016f EAN: GS1 Sunrise 2027. Porovn\u00e1v\u00e1me 1D a 2D k\u00f3dy a vysv\u011btlujeme, pro\u010d by va\u0161\u00edm dal\u0161\u00edm skenerem m\u011bl b\u00fdt 2D imager.<\/p>\n","protected":false},"author":4,"featured_media":131969,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1198],"tags":[],"class_list":["post-132052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctecky-carovych-kodu"],"_links":{"self":[{"href":"https:\/\/hdwrglobal.com\/cs\/wp-json\/wp\/v2\/posts\/132052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hdwrglobal.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hdwrglobal.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hdwrglobal.com\/cs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/hdwrglobal.com\/cs\/wp-json\/wp\/v2\/comments?post=132052"}],"version-history":[{"count":0,"href":"https:\/\/hdwrglobal.com\/cs\/wp-json\/wp\/v2\/posts\/132052\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hdwrglobal.com\/cs\/wp-json\/wp\/v2\/media\/131969"}],"wp:attachment":[{"href":"https:\/\/hdwrglobal.com\/cs\/wp-json\/wp\/v2\/media?parent=132052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hdwrglobal.com\/cs\/wp-json\/wp\/v2\/categories?post=132052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hdwrglobal.com\/cs\/wp-json\/wp\/v2\/tags?post=132052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}